Etusivun hero-lohko

We develop and manage properties in Finland’s growth centres to help people live their lives better and more sustainably. Renting out homes through our consumer brand Joo Kodit, we want to make rental living easier and more carefree. 

We only make long-term investments, which we've evaluated for their impact on future generations. This means taking responsibility for the sustainable development of communities, while respecting the well-being of both people and the environment.

Rather than problems, we focus on continuous development and improvement. Our simple, honest and fast-moving way of working makes life less complicated for everyone from our partners to tenants. 


Reinventing property development and management

Asuntoyhtymä kohde

Ohjaus Joo-sivulle

Asuntoyhtymä’s rental homes are now called Joo Kodit! See the apartments available in Finland and all the information about our services for residents on our new website at joo-kodit.fi/en 


Looking for a new home?

__Antti Niskanen (MSc) has been appointed as Asuntoyhtymä’s head of sustainability. Niskanen, who started in his role in mid-August, is in charge of Asuntoyhtymä’s sustainability work, while going through all the group’s operations to make them as sustainable as possible.__

“The concept of sustainable development inspires me. It puts me in a visionary mindset and gives me new ideas about a company’s existence in the longest possible term," Niskanen sanoo.

Niskanen is involved in Asuntoyhtymä’s daily assessment and decision making processes. The practical issues he deals with include, for example, the building materials and energy sources for future properties. Niskanen hopes to clarify the meaning of sustainable development throughout the organisation.

Asuntoyhtymä was already drafting its strategy for sustainable development prior to Niskanen’s arrival, but the plans will now be crystallised and fine-tuned to perfection with his help.  Sustainability, however, has always played a part in Asuntoyhtymä’s decision-making. This year the last of the company’s fully-owned properties that weren’t yet using renewable energy have begun to do so. Energy class A for highest energy efficiency is the target for every new development. Niskanen has been enthusiastically welcomed by his colleagues. 

“Putting sustainable development and social responsibility into practice requires dedicated expertise and time. Appointing a head of sustainability for Asuntoyhtymä was crucially important, as to make a real difference, you must put in the effort, too,” says Jaakko Niskanen, the CEO of Asuntoyhtymä.

![Antti Niskanen vastuullisuusjohtaja Asuntoyhtymä kuva 2](//images.contentful.com/nuypofklqhtg/6tnggzdtMDaYYPqWyTaYAW/0a49784eec22e2588ebbe5f1386024ce/1509-asuntoyhtyma___6877.jpg)

## Sports background helps Niskanen aim high

Niskanen has graduated from Aalto University with an MSc in Production Economics. His Bachelor’s and Master’s theses have focused on sustainable business and development. Until last spring, however, he had a career playing professional basketball.

“The benefit of the sports background in my current role is that I’m used to taking full responsibility for my own work and always doing my absolute best. You must aim as high as you can, both in basketball and in continuous organisational development,” Niskanen says.

After his first month in the new job, Niskanen feels content. He is happy to have the chance to drive Asuntoyhtymä’s sustainability and enthusiastic about looking at the company’s operations through the lens of sustainable development. This means safeguarding the ongoing existence of not just the company but also the entire industry and the modern society. 

“In the end, sustainability is a key issue for the entire building and property industry as well as our society. The current system isn’t sustainable, so we need changes,” Niskanen claims.

![Antti Niskanen vastuullisuusjohtaja Asuntoyhtymä ](//images.ctfassets.net/nuypofklqhtg/7z4f5bS9x7KYo4cfDBSqKa/76b299026c9f9bfd69225764d78aaca5/1509-asuntoyhtyma___6998.jpg)

## Success depends on social responsibility

Besides environmental sustainability, Asuntoyhtymä focuses heavily on the holistic well-being of its tenants as well as on social responsibility. To prevent loneliness, the company provides tenants opportunities to meet their neighbours and spend time together. Asuntoyhtymä’s Joo Kodit apartment complexes are designed to have communal spaces, and the residents of its Kirkkonummen Manhattan apartments are offered a regular shift to exercise in the new Joo.Arena sports centre. 

“Social responsibility is a crucial part of business. For a company to be as successful as possible, it must ensure the happiness of all its stakeholders. In our case that means everyone from employees to our properties’ residents,” Niskanen says.

Next up, Niskanen will collaborate with Asuntoyhtymä employees to discover ways to further improve the wellbeing of everyone connected to the company. 

Niskanen will share his thoughts about Asuntoyhtymä’s sustainability journey in the company’s blog. He plans to first open up the concept of sustainable development and to showcase the sustainability thinking at Asuntoyhtymä in more detail. In the future, he wants to focus on the practical actions the company is taking to make its operations ever more sustainable.  

His first major objective in his role will be to specify and express the company’s sustainability programme in writing. At the same time, he will push small concrete steps from solar panels to eco-friendly floor materials. Niskanen is up for the challenge. 

“The lofty words of a head of sustainability aren’t enough. That’s why I’m ready to work my fingers to the bone.”

Join us on our sustainability journey and [subscribe to the Asuntoyhtymä newsletter](https://asuntoyhtyma.fi/en/newsletter).

Antti Niskanen (Msc) has been appointed as Asuntoyhtymä's Head of Sustainability.

Asuntoyhtymä’s new head of sustainability: “Lofty words aren’t enough – we need action.”

PRESS RELEASE 20.9.2021

__Asuntoyhtymä homes are now called Joo homes. As one in three residents have experienced loneliness, the re-branded rental homes company, Joo Kodit, aims to breathe new life into communities ¬– for example by enabling shared sports activities. Joo Kodit currently comprise 3200 rental apartments in the Helsinki Metropolitan Area as well as in Turku, the Tampere region, Oulu, and Vaasa. More than a thousand new homes are under construction.__

Say hello to Joo Kodit! All Asuntoyhtymä properties are now rented out under the new consumer brand Joo Kodit. Joo Kodit continues what Asuntoyhtymä started: all its apartments are new or nearly new, made for carefree living and different life stages. No deposit is required and pets are welcome. 

### Joo. Carefree rental living that brightens up communities 

Environmental sustainability is a given for Joo Kodit. In addition to that, however, Joo Kodit takes pride in its residents’ well-being and in social responsibility. 74% of Joo Kodit residents live alone.  While there’s a clear need for apartments for singles, people are also eager to get to know their neighbours and share leisure activities with them.

“We want to develop services around rental living and already consider how living alone might look like ten years from now. Living alone can mean lonely living, and that’s a problem we want to help solve,” says Asuntoyhtymä’s Commercial Director __Heta Kärki__.

According to a customer survey*, 31% of the residents of Joo Kodit experience at least some degree of loneliness – same as the comparison group living in another provider’s rental housing. Typically, the residents of Joo Kodit are facing a new phase in their life. This could be anything from moving to an unfamiliar area to getting divorced, or starting new studies.

What’s more, 59 % of Joo Kodit residents are open to the idea of getting to know their neighbours better and spending time with them. As they are more interested than average in sports and exercise, Joo Kodit wants to offer them regular opportunities to do sports together. Residents of the new development Manhattan in Kirkkonummi, for example, can enjoy communal exercise shifts at the new sports centre Joo.Arena sponsored by Joo Kodit.  

Joo Kodit is also exploring other ways to make living more communal. The concept of a common room for residents is under development, and the first such shared space will open in a new property in Masala, Kirkkonummi, this autumn. In Oulu, Joo Kodit is planning a Joo Café as part of an apartment block to let residents interact and make friends with each other.

### For more information about Joo Kodit, please contact: 

Commercial Director 
Heta Kärki
050 566 2798
heta.karki@asuntoyhtyma.fi 

Read more: [joo-kodit.fi/en ](http://www.joo-kodit.fi/en)

The survey was conducted by Innolink as a combination of an electronic questionnaire and a consumer panel in March 2021. The target group for the customer survey comprised the current residents of Asuntoyhtymä’s apartments and the potential market, meaning 16–65-year-old Finnish consumers living in rented accommodation. The survey results are based on 1629 responses, 628 to the customer survey and 1001 to the overall market survey.

*At Asuntoyhtymä, we develop, rent out and manage properties in Finland’s growth centres, such as the Helsinki Metropolitan Area, Tampere region, Turku, and Oulu. As a responsible, long-term owner, we want to promote new ways of sustainable living and housing. Looking after our apartments, residents and the environment is at the heart of everything we do. The mission of Joo Kodit is to enable carefree rental living. Joo means yes in Finnish– yes to life’s opportunities, adventures and dreams.*

Asuntoyhtymä homes are now called Joo Kodit. Joo Kodit aims to enliven communities, for example by offering sports facilities.

New rental home brand takes action to prevent loneliness 

__Yoga, dance, exercise classes, gym, racket sports, climbing, bowling – and much more. Joo Kodit is the main sponsor of the brand new indoor sports centre Joo.Arena. The holistic wellness centre opened in the Masala neighbourhood of Kirkkonummi in September 2021.__

“The indoor sports hall that served Masala since 2004 has been replaced by an expanded and renovated facility, which offers double the amount of space – up from 5000 to over 10000 square metres,” says the sports hall’s Managing Director __Taisto Koivumäki__ .

![Joo Arena ulkokuva ](//images.contentful.com/nuypofklqhtg/4ax2d3pdwrz7JLEP0qytas/34cb94e14040c4f10429a171056cd560/Joo_arena_ulkokuva)

## Joo Kodit is the main sponsor of a new sports centre 

The main sponsor of the sport centre, Joo Kodit, is property developer Asuntoyhtymä’s new rental home brand, which provides apartments in Uusimaa, Tampere, Turku and Oulu. Joo Kodit comprise approximately 3200 rental homes, with over 1000 more being built.

Joo Kodit currently have 250 apartments in the Masala and Tolsa neighbourhoods of Kirkkonummi. A new development called the New York block is under construction in the Tinanpuisto park opposite the sports hall. Its first part, Manhattan, will be completed towards the end of 2021. Once finished, the New York block will be home to over 300 apartments.

“Many of the inhabitants in this area are facing a new phase in their life. They may have just started their studies or moved to a new region. As the main sponsor and a local stakeholder we want to boost up community spirit and our tenants’ well-being. Providing opportunities for exercise is just one part of that,”, says Asuntoyhtymä’s Commercial Director __Heta Kärki__ .

![Joo Arena kiipeily](//images.contentful.com/nuypofklqhtg/3NlvNGRRIsSxSkMwuymB2z/68fd73e499b40afbb55083e4928680c0/joo_arena_kiipeily.png)

## A sporty community close to home 

Measured by size, Joo.Arena is one of the top 10 indoor sports centres in the Helsinki Metropolitan Area. In terms of the number of sports available, however, Koivumäki puts it in the top 3. Facilities will open gradually over the course of the autumn, and the centre’s official inauguration is planned for November.  

According to a customer survey, the residents of Joo Kodit prefer to spend their free time doing exercise and enjoying the company of friends. The plan is to offer four free communal sports shifts per month for those living in Joo Kodit near the sports centre – two floorball shifts and two exercise classes in alternate weeks.

Koivumäki sees the new sports centre becoming host to a broad spectrum of communal activities. Joo Kodit advocates carefree rental living and thriving communities, so making Joo.Arena an active meeting place for local residents comes naturally.

“We give people of all ages the chance to try a wide variety of exercise. It’s great to have a local company like Joo Kodit attracting sporty residents to our neighbourhood. We look forward to working together,” Koivumäki says.

Koivumäki hopes that the myriad of sports available will inspire people to exercise, even those who aren’t as naturally active. Padel, for example, is a low-threshold option to try, as it requires no experience in playing sports. What’s more, there will be plenty of sports classes and courses for children and adolescents who are keen to try a healthy new hobby. 

“I hope that Joo.Arena will lead the way as a venue for varied sports activities in the Helsinki Metropolitan Area .”

Read more at [jooarena.fi](https://jooarena.fi/).

The newly opened Joo.Arena sports centre gets the residents of Kirkkonummi moving with its varied facilities.

Joo Kodit is the main sponsor of a new sports centre 

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Everyone in our team is committed to taking responsibility for their own work and given opportunities to develop themselves and the way we work. We're passionate about what we do, but without sacrificing a good work-life balance.

A people-focused workplace

Being a responsible, long-term owner means enabling new ways to live sustainably, while promoting the sustainable development of evolving urban communities. We invest in properties to keep hold of them for generations, taking the best possible care of our homes, our tenants, and the environment.

Reinventing urban living